The coffee you drink when you’re (kinda) an adult.

As young men exit college and enter the workforce, they start to forsake the things of youth––like XBOX binges, bi-annual laundry, and energy drinks. While Starbucks Doubleshot can’t directly help with laundry, it is the perfect stand-in for guys who have outgrown energy drinks. I created social content that not only talked to these guys in their language, but also nudged them toward new and fun ways to engage with the adult world.